Web 2.0 is defined as the second wave of web development. If there would be a Web 1.0, it refers to the previous web paradigm where contents and information are generally transmitted from expert authors and company specialist to internet users and consumers. Although with higher rate of accuracy, expert-produced contents prevent wider content variation making the web not too interactive. Besides, not too many experts gain convenient access to the internet before hindering them from participating in providing expert views on subject expertise.As technology offsets faster web development, Web 2.0 explosion has become inevitable. The web has become an FFA (Free-For-All) arena where internet users and consumers can greatly participate in almost all aspects. User-generated contents have replaced the expert-controlled nature of the previous web genre. This results to a very high content variety and has increased drastically the interaction among people of all sectors in the society. Web 2.0 can be formulated as a content sum of universal views of every topic, user-generated views on every topic, and the cumulative increase in connection of all internet users in the world.
The web is becoming more social day by day. And defining Web 2.0 has become relative due to the faster rate of technological advancement that created it. From simple text-based page to podcasts, video blogging and video conferencing, instant messaging and mobile technology aggregation, Web 2.0 has become an indispensable part of daily life.
The very reason of the popularity of Web 2.0 lies in the social nature of man. The web only provides a virtual avenue where everyone can reach out to other people and express their views on every subject matter. It is not just a simple code of instructions for computer to publish over the internet, it’s a paradigm shift for a more social, collaborative, and highly interactive web environment.
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